MARKETING
& CX
SERENDIPITY
MARKETING
& CX
SERENDIPITY
The modern approach to Marketing & CX is no longer about making a huge viral noise.
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It’s about maintaining a consistent, timely, and valuable connection with your customers
wherever they are and in the most meaningful way.Â
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To learn how to achieve this – join us for this free online session alongside MEA’s Top Marketing & CX Leaders, as we diveÂ
deep into how most future-thinking companies are crafting customer strategies that leverage data, creativity,
empathy & technology to connect with the customers at the right channels, at the right time, repeatedly.Â
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The modern approach to Marketing & CX is no longer about making a huge viral noise.Â
Â
It’s about maintaining a consistent, timely, and valuable connection with your customers wherever they are and in the most meaningful way.Â
Â
To learn how to achieve this – join us for this free online session alongside MEA’s Top Marketing & CX Leaders, as we diveÂ
deep into how most future-thinking companies are crafting customer strategies that leverage data, creativity, empathy & technology to connect with the customers at the right channels, at the right time, repeatedly.Â
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Learn from global leaders and experts
Kaveer Maharaj
Loyalty Head
Starbucks MENAÂ
Max Byloff
Head of CX
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Oracle
Moiza Saeed
Director – New Venture
Tabalat
Tom Peace
Managing Director – The Loyalty People
Customer Loyalty Innovator
Kaveer Maharaj
Loyalty Head
Starbucks MENAÂ
Max Byloff
Head of CX
Oracle
Tom Peace
Managing Director – The Loyalty People
Customer Loyalty Innovator
Moiz Ahmed
Ass VP – UX & Product Development
Mashreq Bank
Hamza Nihal
VP e-Commerce & Marketing
Rubaiyat Modern Luxury Co. LTD
Moiza Saeed
Director – New Ventures
Tabalat
Sam Tatam
Global Head of Behavioural Science
Ogilvy
Nayab Rafiq
CEO & Moderator
Pinnacle Middle East
Moiz Ahmed
Assistant VP – UX & Product Development
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Mashreq Bank
Hamza Nihal
VP e-Commerce & Marketing
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Rubaiyat Modern Luxury Co. LTD
Sam Tatam
Global Head of Behavioural Science
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Ogilvy
Nayab Rafiq
CEO & Moderator
Pinnacle Middle East
Daniel White
Illustrator & Best Selling Author
The Smart Marketing Book is a practical, reliable, and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices.
Daniel White
Illustrator & Best Selling Author
The Smart Marketing Book is a practical, reliable, and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices.
Identifying the Right Channels of Engagement:
The framework of identifying the right channels for your organization to capture and engage customers.
Customer Sentiments to Personalized Interactions:Â
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How to interpret customer data quickly to drive personalized engagement across channels, messages, design & services.
Driving Frictionless & Intuitive Shopping:Â
Empowering customers with convenient self-service journeys.
Enhancing UX & Social CX:
How to optimize your digital platforms to drive real decision-making from customers.
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Adding Value through Technology:Â
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Leveraging immersive technologies such as AR, Voice & VR to create engaging experiences.
Interpreting Customer Analytics & Growing
Your Business:
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Identify problems, uncover opportunities, and measure impact using data to build competitive products.
Identifying the Right Channels of Engagement:Â
Â
 The framework of identifying the right channels for your organization to capture
and engage customers.
Â
Â
Customer Sentiments to
Personalized Interactions:Â
Â
How to interpret customer data quickly to drive personalized engagement across channels, messages, design & services.
Â
 Driving Frictionless & Intuitive Shopping:
Â
Empowering customers with convenient self-service journeys.
Â
Enhancing UX & Social CX:Â
Â
How to optimize your digital platforms to drive real decision-making from customers.
Adding Value through Technology:Â
Â
Leveraging immersive technologies such as AR,Â
Voice & VR to create engaging experiences.
Â
Interpreting Customer Analytics & Growing Business:
Â
Identify problems, uncover opportunities, and measureÂ
impact using data to build competitive products.
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Venue management
Permit processing
Production
Logistics
On-site management
Database build
Delegate acquisition
Speaker acquisition
Tracking and reporting
Content conceptualization
Story synthesis
Timeline development
Personalized presentation
Format identification and development
Audience Profile
Content conceptualization
Event agenda
Brand revisit