RETHINKING
mARKETING
AND CX

EXPLORING COUNTERINTUITIVE
IDEAS FOR A FRESH TAKE ON
DIGITAL CUSTOMER ENGAGEMENT

14th September 2021
11:30 AM - 1:00 PM [UAE Time]

RETHINKING
mARKETING
AND CX

EXPLORING COUNTERINTUITIVE IDEAS FOR A FRESH TAKE ON DIGITAL CUSTOMER ENGAGEMENT

14th September 2021
11:30 AM - 1:00 PM
[UAE Time]


Marketing & CX. 

You’ve heard it all before. Or have you?


Intuition is prone to cognitive bias and industry standards often lead to replicas, so as a marketer how do you avoid being lost in the crowd and find uncommon methods that drive true results?

In a rapidly developing digital world, Marketers and CX Leaders are compelled to think beyond their preconceived ideas & assumptions. 

Join us during this free online masterclass as we explore counter intuitive ideas that will flip the script on all the standards you apply, challenge the status quo & transform everything you think and believe about your customer engagement strategy.

We’ll explore insights you haven’t heard before as well as discuss the groundbreaking technology that you can leverage to excel your organisational bottomline & provide a fresh outlook on your marketing approach.

Speakers

Learn from global leaders and experts

Sina Port

Global Brand Communication Strategy & Market Activation

Adidas 

Ali Ozbay

VP of Marketing and Communication

Rixos Hotels (Accor)

Mohammed Al Ogaily

VP of Product

Anghami

 

 

 

Anannya Roy

Head of Marketing

Namshi

 

Sidney Prescott

Global Head Intelligent Automation

Spotify

 

Matt Bailey

Best Selling Marketing Author

Int’l Marketing Trainer

 

Bonnie Wong

Global Brand Partnership Director

9GAG

Goncalo Mateus

CX Director

Sitecore

 

Nayab Rafiq

CEO & Moderator

Pinnacle Middle East

Sina Port

Global Brand Communication Strategy & Market Activation

Adidas

Ali Ozbay

VP of Marketing and Communication

Rixos Hotels (Accor)

Goncalo Mateus

CX Director 

Sitecore

Sidney Prescott

Global Head Intelligence

Spotify

 

Matt Bailey

Best Selling Marketing Author

Int’l Marketing Trainer

 

Goncalo Mateus

CX Director 

Sitecore

Anannya Roy

Sen

Head of Marketing

Namshi

 

Mohammed Al

Ogaily

 VP of Product

Anghami

 

Goncalo Mateus

CX Director 

Sitecore

Bonnie Wong

Global Brand

Partnership Director

9GAG

Gonçalo Mateus

CX Director

Sitecore

 

Goncalo Mateus

CX Director 

Sitecore

Gonçalo Mateus

CX Director

Sitecore

 

Nayab Rafiq

CEO & Moderator

Pinnacle Middle East

 

Goncalo Mateus

CX Director 

Sitecore

Ali Ozbay

VP of Marketing & Comms

Rixos Hotels (Accor)

Annanya Roy

Chief Marketing Officer

Namshi

Dr Nickson Reynolds

Global Head of Product Testing

Ipsos

Piotr Lysak

Head of Marketing & Digital

Flyadeal

Nayab Rafiq

CEO & Moderator

Pinnacle Middle East

Dr Nickson Reynolds

Global Head of Product Testing

Ipsos

Maxime Blanchard

Territory Manager – Israel

Amplitude

Piotr Lysak

Head of Marketing & Digital

Flyadeal

Nayab Rafiq

CEO & Moderator

Pinnacle Middle East

Maxime Blanchard

Territory Manager – Israel

Amplitude

Nayab Rafiq

CEO & Moderator

Pinnacle Middle East

Mohamed Alogaily

VP of Product

Anghami

Alexis Hartmann

VP – Southern Europe & MEA

Amplitude

Gustavo Smidt

Chief Product Officer

Namshi

Also Featuring


















Richard Chataway


Consumer Behavior Expert and Author of


The Behaviour Business
















If you are in business, you are in the business of behavior – and unless a business influences behavior, it will not succeed.



Introducing the leading thinkers and practitioners from this new field, Richard guides readers through the hidden influences, biases, and fallacies that influence the behavior of customers, employees, and business leaders alike – and shows how we can ethically use these insights to:


















• Powerfully attract and retain customers.


• Fuel true and retain customers.


• Stand apart in the new world of increasing Automation


and artificial intelligence.


• Change workplaces and maintain happy and productive


employees and teams, and a lot more!




Best-Selling Marketing Author

Matt Bailey

Hear from Matt Bailey, Marketing Trainer to the World's Biggest Brands and Best Selling Author of 3 books to help teach businesses how to make marketing logical, measurable, and predictable (plan-able), so they can be profitable. Matt brings marketing know-how along with extensive B2B and B2C Sales experience. His training merges sales and marketing goals to produce a more dynamic, efficient and accountable strategy. He has a passion to produce confident and profitable marketers - who in turn create profitable companies.

Key Topics

Teaching New Marketers Old Tricks: 


How to Use Classic Techniques of Marketing & CX and Extend Them into the Digital Age

Power of Lateral Thinking:

 

Challenge the status quo & apply counterintuitive ideas in Marketing & CX that will get you significant results.

 

 

Crafting the Exceptional Customer Experience:

 

Leveraging Technological Innovation with the Combination of UX, Personalization & Customer Initiatives

 

Content That Connects:

 

Understanding the Principles and Creating Content That Wins Consumers’ Attention, Engagement and Trust

 

Traditional Marketing is Dead?

Identifying Revenue-Generating Channels That Drive Real Business Outcomes

 

50% Clicks on Mobile Ads are Accidental: 

 

Learn the accurate ways upgrade your campaigns and measure your Digital Engagement KPIs 

Key Topics

Teaching New Marketers Old Tricks: 

 

How to Use Classic Techniques of Marketing & CX and Extend Them into the Digital Age

Power of Lateral Thinking:

 

Challenge the status quo & apply counterintuitive ideas in Marketing & CX that will get you significant results.

 

Crafting the Exceptional Customer Experience:

 

Leveraging Technological Innovation with the Combination of UX, Personalization & Customer Initiatives

Content That Connects:

 

Understanding the Principles and Creating Content That Wins Consumers’ Attention, Engagement and Trust

 

Traditional Marketing is Dead?

 

Identifying Revenue-Generating Channels That Drive Real Business Outcomes

50% Clicks on Mobile Ads are Accidental: 

 

Learn the accurate ways upgrade your campaigns and measure your Digital Engagement KPIs 

Exclusively Designed For:

Marketing & CX Leaders

C-Level Executives, VP, Directors, GMs, Heads, Senior Manager and Manager of:
Marketing, CX, IT, Commerce, Product, Content, Omnichannel, eCommerce,
Customer Engagement, Digital, Digital Transformation, Strategy, Innovation & Data.

LIMITED SEATS, REGISTER NOW

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