A Virtual Roundtable Designed Exclusively for Leaders
A Virtual Roundtable Designed Exclusively for Leaders
The Power of Brand
Storytelling
The Power of Brand
Storytelling
How Leadership, Marketing & CX
Intertwine in the Digital World
How Leadership, Marketing
& CX Intertwine in the
Digital World
8th December | 12:00 PM - 1:30 PM [UAE]
8th December
12:00 PM - 1:30 PM [UAE]
“Messages delivered as stories are 22x more memorable than just facts”
The art of storytelling in marketing goes beyond brand narrative, there’s a science to storytelling that most marketers are not aware of but once you learn the key mechanisms and how to use them, the relationship you can develop with your customers will be unparalleled.
Push marketing is diminishing in its effectiveness as attention span decrease and the digital noise increase. This session will show you how you can combine the art of storytelling with the latest digital innovations to create customer connection at the deepest level.
Designed exclusively for Middle East’s Top Marketing, CX & Digital Leaders, we’ll also be hearing case studies from the most innovative companies in the world and will be looking at the neuroscience of leadership in the workplace. This is truly a unique event giving you the major keys to success
Agenda
What we have planned for you?
40 Mins - Panel Session
Live panel session with Q&A.
30 Mins - Breakout Session
You’ll be placed in smaller sized groups a digital roundtable where you’ll be given the chance to have relaxed and meaningful conversations led by our moderators with other Middle East Marketing, CX and digital leaders.
15 Mins - Wrap up
Wrap up with key insights and actionable takeaways.
Speakers
Learn from global leaders and experts
Alex Brunori
Creative Impact Lead MENA
Mohammed (Rashed) Abaalkheil
GM of Corporate Communications
STC
Sumathi Ramanathan
Director of Market Strategy & Sales
EXPO 2020
Nayab Rafiq
CEO
Pinnacle Middle East
Jacqueline Elboghdadi
Regional Marketing Director
Procter & Gamble
Jesper Broberg
Regional VP
Sitecore
Geoffrey Klein
CEO – Ninedots
Intl. Subject Matter Expert on Storytelling & Marketing
Sandra McDowell
eLeadership Academy
Neuroscience of Leadership
Expert
Shlomi Ron
University of Miami Herbert Business School
Professor of Brand
Storytelling
Director of Market Strategy & Sales
EXPO 2020
Creative Impact Lead MENA
eLeadership Academy
Neuroscience in Leadership Expert
University of Miami
Prof. of Brand Storytelling
CEO
Intl. Expert on Storytelling
Regional VP
Sitecore
GM of Corporate Communications
STC
Regional Marketing Director
P&G
“We’re making this fun, engaging and informative. So you can take a break from your daily grind and get some fresh energy and ideas from outside your bubble.”
Key Topics
Exclusively Designed For
C-Level Executives
EVP, SVPs, AVPs, VPs, Directors, Leads, Heads and other decision makers of:
Marketing, Product, Digital, Omnichannel, Technology, Commerce, Customer Experience, Digital Transformation, Operations
LIMITED SEATS, REGISTER NOW
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A Part of the Leading Global CX Conference
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